SHAC (Student Health Action Coalition) is a student organization at UNC-Chapel Hill. It is run entirely by UNC students, and one of its core purposes is to provide free health care and services to underserved populations. SHAC approached New Media Campaigns because they wanted a bright, clean, and friendly website that also showcased the services of the organization. NMC has partnered with many higher education institutions in the past and was excited to create a site that would fit all of SHAC's needs.
SHAC offers many services including free, rapid HIV screenings at SHAC’s physical locations. The organization also received a grant that has allowed it to create a mobile HIV testing truck. The truck drives throughout the community and offers free, onsite HIV tests.
One of the standout features on the website is the map that allows viewers to find the current location of the truck. SHAC can easily update the truck’s location through HiFi, the content management system, so the whereabouts of the vehicle are always accurate.
NMC also made sure that the site is easy to use on any kind of device. The mobile view of the website is designed to make it especially simple for viewers to locate the truck when they’re on the go, with the “Find Our Truck” icon emphasized prominently on the homepage.
Overall, the website’s bright icons, stimulating colors, and intuitive layout result in a final product that is informative, straightforward, and visually stimulating for viewers whether they use a phone, tablet, or computer.