EstroGel

Visit Site: http://www.estrogel.com/ (launched June 2012)

New Media Campaigns collaborated with Group 31 Communications to deliver a new and improved site for EstroGel® 0.06% (estradiol gel).  This estrogen therapy gel treats symptoms of menopause including hot flashes, night sweats, and vaginal dryness, itching and burning.  EstroGel is bioidentical product that manages symptoms with a once daily application—great for women with active lifestyles.

In order to market their product to the modern woman, EstroGel needed an informative site with a fresh, contemporary design.  The new site certainly meets these criteria with clean lines and crisp blues and purples as well as detailed and comprehensive information for women and men about natural menopause and how EstroGel can help ease symptoms.  The site also offers guidance for women to discuss menopause treatments with their doctor and lists possible side effects.

ASCEND Therapeutics, a leader in women’s health issues which focuses their efforts on previously unmet chronic health conditions, plans to continue their support for this product with the relaunch of EstroGel’s website.  This biopharmaceutical company offers a monthly $20 EstroGel coupon to help offset new prescriptions and refill costs.  There is a link on the new site to sign up for this coupon.