Brick-and-mortar company finds taking their business online simple and easy with the use of our content management system

White's Lumber is a great example of how even the oldest of old-school businesses are embracing the value of new school marketing. An upstate New York hardware store chain, White's was looking to utilize the site to inform customers of new products, recent events, and new promotions.

Designed by Romanelli Communications, the website is simple and easy to navigate. White's uses the site to rotate through coupons, promotions, and other offers that are highlighted on the homepage. They also engage visitors with special signups and other features such as their eShowroom and "Find Area Pros" section.

The site answers common questions, provides customers with a snapshot of White's inventory, and a gives customers a multitude of other useful resources. New Media was glad to help implement their website which has been a huge success for White's, garnering a lot of visitors that have in turn, directed customers to their stores.