A detailed marketing strategy and devoted team helped this small microsite make a huge impact

In the heat of the 2008 election cycle, the New Media team developed a microsite at www.votethesite.com to research whether or not there was a correlation between which campaign had a better site and which candidate won the election.  As a political web design firm, we were very interested in seeing whether or not the better campaign site won the election.

Launching just one week before Election Day, New Media dove into the mayhem of campaigns. The excitement of the pending election coupled with New Media's microsite marketing strategy generated 3,000 unique visitors to the site and 14,000 votes. The site's final report showed that campaigns who won on Vote the Site were nearly twice as likely to win the actual election.

Perhaps more important than the data collected on Vote the Site was the marketing benefits that were created for the main New Media Campaigns website. New Media's Vote the Site, like other microsites devloped by parent companies, drove traffic to NMC's main site, not only in initial upfront traffic, but it also produced a longtail of traffic as different blogs picked up the site down the line. The site also allowed New Media to create powerful spinoff content such as blog posts and data reports. 

A microsite, like Vote the Site, gives companies the ideal opportunity to generate valuable data and capitalize on the ability to continually use it to their advantage. The site was well-received by our peers and the rest of the online community, successfully leveraging New Media Campaigns as an up and coming firm with ambition in the realm of political web design.