Bringing out the best of Saranac through our proprietary Content Management System

The old website for Saranac Brewing Company wasn't living up to the company's standards for quality and customer service. Disorganized and difficult to navigate from a visitor's point of view, the website was also incredibly hard to update and maintain for the company. Collaborating with Romanelli Communications, one of our agency partners, New Media Campaigns developed a new and improved website that would highlight the best of Saranac.

Romanelli put together a great design with imagery that makes you feel like you're in the mountains. With over 100 pages of content, the website needed to be easy to update and maintain. Loading Romanelli's design on our content management system, the company now has the ability to edit all of their sections without any difficulty. This came in handy soon after launching the site, when a fire at the brewery occurred and Saranac was able to use the What's New section on the homepage to keep patrons updated.

Each beer has it's own page providing such details as gravity, style, body, suggested food accompaniments, and brewer notes. Saranac enjoyed working with us so much they later decided to have us collaborate on more projects for the company including two e-commerce stores at trailwear.saranac.com and brewerysteins.com. As Saranac continues to grow its fan base, New Media Campaigns is excited to see where the company will go next.