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Our Florida Promise

Launched:May 24, 2010

Our Florida Promise is an organization focused on funding quality nursing home care in Florida. We've worked with the group in the past and were brought in to redesign the website so that it integrated more social media and interactivity.

One of the changes we made was to put more of a focus on the stakeholders, placing images on the homepage, as it is the type of campaign that affects nearly everyone. The homepage also invites visitors to get involved with the campaign through contacting elected officials, signing up for e-newsletters, and sharing the organization's mission with friends.

A highlight of the site is the Take Action section which encourages visitors to contact their elected officials. By integrating with CapWiz, the section allows visitors to search for their representatives via zip code and send a message regarding nursing home care.

The entire site is operated through our content management system giving the organization full control over their content. As the organization continues to expand the website and reach out to its Florida constituents, the group's mission to fund quality care for senior citizens will soon be realized.