Walter Boasso for Governor

Not Your Ordinary Campaign Website

The Boasso for Governor campaign sought out New Media Campaigns after hearing about the company's success in 2006. Right from the get go, the campaign knew they wanted to have an innovative web presence that set them apart from the typical political website.

New Media built them an online campaign that certainly helps the campaign set itself apart. The site features an online store that features over a dozen pieces of campaign merchandise that are made to order, meaning that the campaign doesn't have to worry about inventory and voters get access to paraphernalia ranging from coffee mugs to shirts to messenger bags.

The campaign site also boasts its own TV station that highlights Sen. Boasso's TV ads, speeches, and other videos. The TV station has the ability to scale around the campaign and branch into different channels as the campaign generates more multimedia materials. Boasso TV has already managed to go viral as the link has been passed around by college students on the social network Facebook.

The campaign has the ability to update a Supporter of the Week on the homepage in order to keep their base motivated. Also, to aid in site navigation and boost pageviews, pages with similar content are grouped together in page margins allowing for easy access.

The campaign is excited to continue scaling up their online presence as election day nears.