Vernon Law

Raising the Level of Professionalism

Vernon Law firm in Burlington, North Carolina had just finished a re-branding campaign with a local firm. However, while they had a new logo and print materials, there website design still was not exuding the type of professionalism that they were looking for. One of their lawyers saw the work that New Media had done for a Chapel Hill non-profit and knew that New Media Campaigns would be the place to go for his firm's new website.

We put together a design that both incorporated their new branding and gave the firm the type of formidable web presence they needed to win new clients. The backend was customized to suit their needs, allowing new attorney biographies to be easily added and formatted specifically to the firm's specific needs.

Another important feature for Vernon was to launch a Search Engine Optimization campaign to start winning relevant terms such as "Burlington law firm" and "North Carolina lawyers." New Media and its SEO partner spearheaded the campaign by making content suggestions to Vernon as well as working on the site's code to help them rank higher in Google.

Overall, the new website has allowed the firm to put its best foot forward by presenting prospective clients with a professional, organized and informative web presence. One of the firm's attorneys can track at least 2 new clients that came directly through Vernon's new website.