United Way of Pitt County

UWPC website matches the non-profit's branding and connects with the community

The United Way of Pitt County in North Carolina approached New Media Campaigns to completely renovate their web site, giving us the opportunity to start from scratch. We jumped at the prospect of really being able to demonstrate our creative abilities and were excited to get started. United Way of Pitt County wanted a site that fit closely with their brand that could also serve as a hub of valuable information for community members and potential donors.

Using the colors in the United Way logo, New Media developed a sleek and modern design for the new website that would also be functional for the diverse group of people visiting the site. Aiming to immediately engage visitors, the options to subscribe for the United Way newsletter or to make an online donation are prominently displayed in bold and contrasting segments at the top of the homepage.

The site also highlights images of United Way volunteers and the organization's partner agencies. Furthermore, the backend content management system makes it easy for UWPC to update the site with upcoming events, news about the overall organization, while also offering them the ability to upload and publish their newsletters in a timely fashion. The redesign of the website propelled the United Way of Pitt County toward their mission to achieve measurable results and community-level change and we are happy to see it continuing to serve community members almost two years after its initial launch.