Custom Design
In order to set ourselves apart from other online campaign strategists, New Media offers each of our clients a completely custom designed website. We will design your website around other campaign material such as your logo, direct mail, and other parameters that define your campaign. In addition, there are a few key online features that will further leverage the campaign's online presence and contribute to the success of the website.
Engage Constituents
Constituents will visit your site to learn more about you, issues important to you, and your overall campaign. In order to effectively engage visitors it is important to offer a multitude of media that will keep them interested and on your page. A few of our clients often share videos of campaign commercials or deliver a welcome message to the website.
Clients will often utilize a blog to further interact with visitors. A blog allows candidates to relate information to constituents on a regular basis, giving voters an idea of what the campaign and the candidate is doing on a daily basis and their opinions on various issues. These features serve to demonstrate the relatability of the candidate and encourage visitors to regularly visit your website for updates.
Encourage Involvement
A campaign website allows you to easily call constituents to action without the fear of alienating them. We suggest to our clients developing an 'Action Center' on their website that allows visitors to donate, sign up to volunteer, receive updates, and tell friends about your campaign, all in one specific area.
Another important feature is the landing page that greets visitors before they actually enter the site. This page offers visitors the immediate option to receive updates and newsletters. At first, New Media was hesistant to utilize the landing page, but after witnessing the success of these pages in other campaigns, it is a feature that we highly suggest.
Network with Us