On our web development blog, Joel recently compiled a great list of our favorite development tools and resources that we've created over the past year. I wanted to take this opportunity on our Internet Marketing Blog to do the same.
Search Engine Optimization
Organically ranking high in search engines is a key component to driving quality traffic to your site. These resources cover a variety of tools to better optimize your site and some basic strategy behind why SEO is important.
Google now allows Adwords users to run a report on their site that suggests keywords to target. This new tool is very valuable to many different marketers, ranging from people running their first Adwords campaign looking for good terms to experienced advertisers trying to devise new keywords to target.
One of the most effective and efficient ways to market your business online is by having a company blog. The following articles explain the concept of Inbound Marketing and feature our series on blogging for business.
This is the start of a three part series that covers the basics of Blogging for Business, from the initial build to making sure you're getting the most out of your blog through social media promotion.
One of the most important goals of a site is gathering data and leveraging it in the future. From landing pages to registration splash pages to iterative data collection, the posts below provide good strategies to successfully build out your own list.
A landing page is an important component of your online marketing campaign strategy. The number one goal of a landing page is to convert a prospect by having them register information with your site. That information could be for a free whitepaper, an online newsletter, free demo, or another call to action.
As the web has become more and more social, we've wrote several articles exploring what exactly are social media and how to best leverage them.
One of Twitter's strengths is content sharing both in the form of links and retweets (RTs). As the popularity of retweeting has grown and Twitter has improved its search capabilities, many people have come up with some creative and powerful ways to take advantage of the Twitmosphere to help fight for a cause.
A good, and sometimes essential, compliment to your online presence and marketing effort are paid ads, especially Google Adwords.
Google does a great job of providing a venue for you to reach millions of people from your computer at home. Running an effective Adwords campaign takes dedication and attention to the many details that Google provides you. I like to think of it in 3 connected but distinct phases: Create, Track, Adjust.