Larry Joe Doherty
A political campaign website that gives Doherty the opportunity to reach each and every citizen
A former television personality looking to make a difference in Texas, Larry Joe Doherty is leading an effort to bring regular Texans together. Doherty prides himself in his ability to listen to people and in order to reach as many constituents as possible, Doherty approached New Media Campaigns to design a website that not only kept voters informed and encouraged them to join him in his efforts, but also design it so that it conveyed his passion to help his fellow Texans.
New Media developed a Javascript widget on the left side of the website that runs through an Accountability Watch to show why a change is needed in the state. Javascript also allows for the image rotation in the banner that shows Joe with family, friends, and on the job.
Larry Joe also stressed the importance of targeting specific groups of people, maintaining over a dozen different email lists aimed at various constituents who he could microtarget emails to each month. Larry Joe's commitment to the citizens of Texas coupled with the great execution of the website's features, enabled the campaign to receive a 20-1 return on online investment through their online fundraising and created a huge success for Larry Joe and his endeavors.
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