Friends of Wake County
Record Breaking School Bond
New Media Campaigns was in charge of designing and building a comprehensive site for a one billion dollar mega-bond levy in Wake County. The bond was to support the county schools, so we gave the site a warm and inviting feeling.
The site acted as the organization's main information hub and allowed visitors to see breaking news, preview upcoming events, signup to volunteer, view photo galleries of events, and register to vote. Also, highlighted on the front page was a Community Voices section that displayed testimonials from community members on why to vote for the bond.
New Media also programmed a custom Flash feature that allowed voters to see "Why Should I Support the Bond." The feature showed how all voters were interconnected and when a demographic was moused over, a pop-up window would display with reasons on why to support the bond.
In the end, the bond passed by a narrow margin.