Email Marketing

Break through the clutter and connect with your clients

Email newsletters are one of the most effective methods to drive visitors to your site. The more micro-targeted your message the more likely it is that they will read the email. Save on postage and truly connect with your target by using an email marketing campaign.

Attractive Email Newsletters

Included in our web design package is a free email newsletter template that is based on the design of your new website. We will code the template into our email marketing software, allowing you to easily insert content into your newsletter and blast out your message to supporters. The attractive newsletters will encourage recipients to read your message and click thru to your website.

Microtarget Your Email Blasts

While in the backend, you have the ability to segment your database into groups based on any defining characteristics (zip code, age, gender, interests, etc.) and then use that microtargeted group to blast out a focused message to that specific group. This allows your message to be specifically targeted to its recipients, increases read rates and clicks, and helps you connect with different targets.

Quantify Your Success

One of the most powerful and useful capabilities of email marketing vs. direct mail is the ability to easily gather statistics on the campaign.  After blasting the email, you can view statistics on the delivery rate, read rate, and link clicks.  This data allows you to know what messages and layouts push your target to action, and which are ineffective.