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New Media Campaigns, a leading full service Raleigh web design and marketing firm, has designed and launched a new website for the North Carolina Literary Festival, taking place September 10-13.

The illustrations for the website were created by famed author and illustrator Daniel Wallace, author of the popular novel Big Fish.  New Media Campaigns worked with Wallace's images to design an engaging and unique web presence for the Festival.  

The Festival came to New Media Campaigns as a result of the companies past successes building web presences for different University clients.  The Festival was seeking an interactive website that engaged both young and old lovers of literature, but avoided having a strictly stoic, academic feel. By leveraging Wallace's artwork, New Media Campaigns was able to give the site a creative and edgy feel that distinguishes it from other literary festival websites.

The site was built on New Media Campaigns' Content Management Software, which will allow the organization to easily add and update content as new authors and sponsors join the Festival.  The CMS was moved to the UNC servers, allowing the site to be maintained completely in-house.with a very fresh and engaging web experience.  

The UNC Center for the Study of the American South at the University of North Carolina at Chapel Hill conceptualized and organized the inaugural North Carolina Literary Festival in 1998.  Because of its success, a favorable community response, and to ensure its sustainability, the University of North Carolina at Chapel Hill, North Carolina State University and Duke University decided to share the responsibility of hosting the Festival.  The biennial festival is cooperatively organized and sponsored by the three universities and the location rotates among the campuses.  The NCLF is an educational outreach project that promotes reading and writing and spotlights the literature of the American South, especially the wonderful works produced by North Carolina authors.

"We really enjoyed working with the NC Literary Festival and Daniel Wallace's artwork" said Clay Schossow, New Media Campaigns' lead project manager. "We believe in the mission of the organization and were happy to provide them with a unique and engaging web presence to attract new sponsors, authors, and attendees."

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